Make billions of dollars by taking care of women’s hair in Africa

Make billions of dollars by taking care of women’s hair in Africa

Let’s find out Make billions by taking care of women’s hair in Africa

Hair care in Africa has become a multi-billion dollar industry and attracts cosmetics giants such as L’Oreal and Unilever. It is clear that the income and beauty needs of black continent women are increasing rapidly.

“Dry hair” grows

“I need to braid my hair to look better,” said 25-year-old Nigerian Blessing James. In this country, many women like James are willing to spend a few hours to fix their hair for 40 USD, a pretty high amount in a country where many people earn less than 2 USD / day. Interestingly, even women who cover their heads when going out also want to beautify their hair.

A hair salon in Cameroon
Market research firm Euromonitor International estimates the value of shampoos and hair cosmetics sold in South Africa, Nigeria and Cameroon in 2013 to reach $11 billion. According to the company, the market for hair care cosmetics will grow by about 5% between 2013 and 2018 in Nigeria and Cameroon while shrinking slightly in South Africa.

Meanwhile, some experts estimate that the revenue from the “dry hair” industry in Africa – including hair extensions, hair straighteners and wigs – is approaching $6 billion a year. Reuters news agency revealed that Nigerian singer Muma Gee recently spent 500,000 naira ($3,100) to get hair made from 11 wigs.

Buli Dhlomo, a 20-year-old South African female student, confided: “Keeping a hairstyle for too long makes me bored. I’m going to cut my hair short and dye my hair bronze. That kind of thing is impressive. I left it like this earlier in the year, it looks really nice,” said Dhlomo, adding that she can spend 4,000 rand ($370) to braid her hair.